tiktok marketing on its rise

TikTok has become the leading platform among video-sharing social media applications. With over 1.2 billion global users, TikTok has taken the world by its storm. TikTok allows the creator to upload videos with stickers, filters, and music. These videos are very short, ranging between 15 to 60 seconds. Many businesses and marketers are jumping on TikTok to improve their brand reach and expand awareness and engagement. In this article, you’ll learn why TikTok marketing is on the rise and how to use them to better your business on TikTok. 

#1. TikTok Influencers

TikTok Influencer marketing is particularly effective for your business because it comes across as a recommendation from a friend rather than as an advertisement. Influencers in any social media network always have a huge engaged audience, building trust with viewers and making them more likely to buy products or services. 

TikTok influencer marketing is simple when you find the right influencers for your brands. To find an influencer, you can use hashtags and locations or search on the platform. It provides a great idea of the type of result you can expect from specific influencers. 

#2. Diverse Content

TikTok is an engaging platform that encourages users to experiment with new ideas that you wouldn’t try on other social media platforms. Providing videos with some interesting audio and eye-catching visuals blow up your likes growth on TikTok and makes you go viral on the platform. 

Popular TikTok videos generally fall into two categories: trending music and entertaining videos. According to the research, most people like to watch short comedy videos on TikTok. Since TikTok is very popular among Gen Z users, creating more engaging and innovative videos engage your audiences and increase your business awareness. 

#3. TikTok Ads

The advertising features on TikTok are relatively new additions to the platform. Like Instagram, TikTok offers several advertising features for brands to host their campaigns on the platform. However, TikTok ads are similar to other paid social media ads, but they have some peculiarity that businesses should be aware of. 

Here are five types of TikTok ads that every marketer needs to know:

  • In Feed Ads
  • TopView Ads
  • Brand Takeovers
  • Branded Effects 
  • Branded Hashtag Challenges

Before you get into the differences between each of these ads, it is essential to note that TikTok ads are more expensive than other social media ads. However, you can use TikTok ads to boost your business sales if you have a large budget. 

Reasons To Consider TikTok A Best Marketing Channel

High Engagement

Short, engaging videos and endless scrolling gives the platform a high addiction factor. Many users open TikTok several times every day, culminating in over 1 billion video views daily. 

Large User Base

As we mentioned above, TikTok has over 1.2 billion monthly users that is surpassed by Instagram, Facebook, and YouTube. Since TikTok is very popular among the younger generation, marketing on this platform will improve your business reach and awareness. 

Little Competition

Since many top brands and businesses are missing out on TikTok, it provides a huge opportunity for marketers to promote their products with engaged audiences without large competition. 

High Reach

The TikTok algorithm allows you to reach unlimited content from different users. So, create compelling content using the right hashtags and keywords to make your videos viral on the platform. 


TikTok audiences do not look for highly polished videos. So this makes the video production cost low. As seen above, you need to invest in creating catchy videos rather than money. 

Wrapping Up

TikTok offers enormous opportunities for marketers and businesses to showcase their products or services to a wider audience. It means the platform has more engaging content and evolved advertising features for marketers. From shoppable ads to influencer campaigns, TikTok gives a wide range of chances for a brand to improve its business reach and awareness. Use the above tips and tactics while building a successful TikTok marketing strategy.